About Us

We were born out of a need.

It seemed like skincare products for men were nowhere to be found in local stores. Perhaps because big name manufacturers know that the Philippines have a deeply rooted machismo culture, or simply maybe that we just accepted that men shouldn't even make an effort to better themselves in terms of personal care.

Personal care brands for men were just nowhere to be found.

So we dared to ask why.. and decided to challenge toxic masculinity stereotypes

Our Mission

We strive to be the no.1 "go-to" brand in the men's personal care space; we plan on doing that by creating no b.s products, that are simple, safe & effective.

Shop Now

Our Vision

We envision to foster a lifestyle brand, in which we aspire to live the lifestyle of what a progressive man should be, using our platform to open a healthy conversation about toxic masculinity stereotypes.

Shop Now