For a long time, skincare for men was practically invisible in local stores. Maybe the big brands assumed Filipino men didn’t care—or worse, shouldn’t care—about looking after themselves. Blame it on outdated machismo or a culture that told men to just “tough it out.”

At Tikas, we call BS on that.

So we asked the obvious question: Why the hell not?

Then we did something bolder—we challenged the outdated idea that self-care makes you less of a man.

We believe real strength starts with showing up—for yourself.

So we created a line of straightforward, effective grooming essentials made for Filipino men. Locally made, proudly crafted, zero BS.

We're here to challenge the outdated.

To break the cycle of “pwede na.”

To push men to feel better, look sharper, and lead with confidence.

This isn’t just about skincare.

It’s about self-respect.

And it starts now.